Comparison / Frameworks

Astro vs Next.js for marketing sites: which should you use?

Astro and Next.js are both excellent, for different jobs. Here's how to choose between them for a marketing site, and why the answer is usually simpler than the debate suggests.

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The Astro versus Next.js debate is usually framed as a rivalry, but they're built for different jobs. Astro is a static-first framework optimised for content; Next.js is a React framework that spans static pages through full server-rendered applications. For a marketing site specifically, the choice is usually clearer than the online argument makes it sound.

The short version: if your site is content, pages, posts, landing pages, Astro will almost always be faster and simpler. If your site is really an application, authentication, dashboards, personalised or server-rendered dynamic data, Next.js earns its weight. Many projects want Astro for the marketing surface and Next.js only for the app.

At a glance

Astro and Next.js compared for a marketing-site use case.
Astro Next.js
Default JavaScript Near-zero Ships a React runtime
Rendering model Static-first, islands Static, server, or client
Best for Content & marketing sites Applications
Performance ceiling Very high, by default High, with discipline
Interactivity Islands where needed Full React app
Hosting cost Minimal (static/CDN) Higher (serverless/edge)
Complexity Lower Higher

Our take

Our take

For a content-led B2B marketing site, we build on Astro by default. It ships almost no JavaScript, hits 95+ Lighthouse without heroics, costs almost nothing to host, and is simpler to keep fast over time. The islands model handles the occasional interactive component without turning the whole page into a single-page app.

We reach for Next.js when the project is genuinely application-shaped: gated content, authenticated dashboards, personalised or server-rendered dynamic data. Next.js handles those in a way a static framework can't. Built server-first with tight bundle budgets, it performs well, but for a plain marketing site it's usually more framework than the job needs.

FAQ

Frequently asked questions

Is Astro faster than Next.js? +

For a content-led marketing site, Astro is typically faster because it ships near-zero JavaScript by default, while even static Next.js pages include a React runtime. Next.js can be made fast with disciplined, server-first architecture and tight bundle budgets, but Astro reaches a higher performance ceiling with less effort for content sites. For applications, the comparison shifts toward Next.js's strengths.

Should I use Astro or Next.js for my marketing site? +

Use Astro if your site is primarily content, pages, posts, landing pages, which describes most B2B marketing sites; it will be faster and simpler. Use Next.js if the site is really an application with authentication, dashboards, or server-rendered dynamic data. A common and effective pattern is Astro for the marketing surface and Next.js only for the application parts.

Can Astro do everything Next.js can? +

Not quite, and that's by design. Astro is optimised for content and static-first delivery, with islands for interactivity, so for heavy application work, complex authenticated flows, server-rendered dynamic data at scale, Next.js is the better tool. For marketing sites, Astro does everything needed and does it faster; the gap only appears when you're really building an app.

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