Blog
Field notes on web infrastructure.
Performance, security, and the engineering decisions behind websites that don't break.
Your website is infrastructure, not a brochure
Most B2B websites are built like brochures, and they break like them. Here's why we treat the website as infrastructure, and what changes when you do.
Read moreYour marketing team can't launch a landing page. That's a platform problem.
If every WordPress landing page needs a developer, a plugin check, and a staging test before it goes live, the platform has become the bottleneck. Here's why, and what fixes it.
Read moreAdd up what WordPress actually costs you
Plugin licences, managed hosting, and a maintenance retainer add up fast. Priced annually, a WordPress rebuild stops being an expense and starts being a payback calculation.
Read moreYou've cleaned up WordPress before. Then it broke again.
The first WordPress cleanup you believe. The second time the site breaks, you stop believing the cleanup story, because recurring breakage is structural, not accidental.
Read moreWhen WordPress is the wrong shape for what you're building
If you've bolted a real application or integration onto WordPress, you're fighting the tool. Some problems aren't a plugin away from solved; they're a shape problem.
Read moreEvery WordPress plugin is a door you have to keep locked
Most WordPress breaches don't come through the core; they come through a plugin nobody updated. Why your attack surface grows with every plugin you install.
Read moreWhy WordPress is slow, and why another plugin won't fix it
Caching plugins treat the symptom. WordPress is slow because of what it does on every single request, and that's not something you can install your way out of.
Read moreThe ground under WordPress is moving
Between the Automattic–WP Engine dispute and the Advanced Custom Fields takeover, WordPress stopped feeling like neutral infrastructure. What that means if your business depends on it.
Read moreYour page builder is why you can't leave
Elementor and Divi make the first draft easy and the exit expensive. The bloat is the visible cost of a page builder. The lock-in is the one that actually traps you.
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