Industry / B2B SaaS
Websites for B2B SaaS companies where the site is part of the funnel.
Your website is a revenue surface: it qualifies traffic, feeds trials and demos, and has to keep up with a marketing team that ships constantly. We build it to do that without engineering as a bottleneck.
Request a fit checkWhy it matters here
What's actually at stake in B2B SaaS
For a B2B SaaS company, the marketing site is not a brochure: it's the top of the funnel. It's where paid traffic lands, where demos and trials are booked, and where a prospect forms their first judgement about whether your product is credible. A slow, dated, or fragile site leaks pipeline every day it's live.
The compounding problem is velocity. SaaS marketing teams launch campaigns, landing pages, and pricing changes constantly, and if every change waits on an engineering ticket, the website becomes the slowest part of the go-to-market motion. The cost isn't just the page that shipped late: it's the experiments you never ran.
We build SaaS sites so the marketing team ships independently on a fast, stable platform, and engineering never has to touch it for a routine content change.
Sound familiar?
The problems we see in B2B SaaS
Marketing blocked on engineering
Every landing page and copy change queues behind the product backlog. Campaign velocity dies in the ticket queue.
Slow pages killing paid conversion
You're paying for clicks that bounce because the page takes three seconds to load. Speed is directly your CAC.
A rebuild every funding round
The site that worked at seed can't scale to Series B, so you rebuild, again, instead of compounding.
No fast path for landing pages
Campaigns need bespoke landing pages now, not next sprint. The current stack can't produce them quickly.
What we deliver
What a B2B SaaS site should do
Marketing ships without engineering
A headless CMS and a landing-page system your team uses directly: no developer, no deploy, no ticket.
Paid traffic that converts
Sub-second loads so the clicks you pay for don't bounce before the page renders.
A platform that scales with rounds
Architecture that grows from seed to Series B without the periodic rebuild.
Experiment-ready
Fast landing-page creation and clean analytics so marketing can actually run tests.
FAQ
B2B SaaS, questions we get asked
Can our marketing team run the site without developers? +
Yes, that's the point. We build on a headless CMS with a landing-page system your marketing team uses directly, so routine content changes, new campaign pages, and copy edits happen without a developer, a deploy, or an engineering ticket. Engineering only gets involved for genuinely new functionality.
How does site speed affect our paid acquisition? +
Directly. Every additional second of load time increases bounce rate on paid traffic, which means you pay for clicks that never see your offer, raising your effective CAC. A sub-second site converts more of the traffic you already buy, so performance work often pays for itself through acquisition efficiency alone.
We rebuild our site every funding round. Can that stop? +
Usually, yes. The repeated-rebuild pattern comes from starting on a platform that can't scale past the current stage. We build on architecture, Astro plus a headless CMS, that grows from seed through later rounds by adding to it rather than replacing it, so you compound instead of restarting.
Start here
Building for B2B SaaS?
A short conversation to understand your goals and determine if there's a fit. No sales pressure, no obligation.
Fixed scope · No hourly billing
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